# Media Industry Licensing Content (MILC)

The Welt der Wunder"Tokenizing" the media industry

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### Media Industry Licensing Content (MILC)

Information and entertainment unite the world. Millions of hours of quality video content is created every year, yet the current process for licensing and distribution is so archaic that much of it is left collecting dust in storage rooms.

Content creators, buyers, and distributors still operate in offline regional environments making discovery, networking, negotiating deals, and transacting commercials slow and inefficient ordeals that unnecessarily raise costs 30-50%, if not more.

And for the first time, **MILC** will build a bridge between the audience and the content creators, buyers, and distributors. This connection will allow the audience to directly impact and receive benefits from the creation & distribution of quality new content.

**MILC** platform aims to provide the industry with an open new marketplace for every professional and non-professional content provider and buyer that incorporates cutting-edge broadcast, blockchain and AI-technology which can become a game-changer for the entire media content industry.

It solves four fundamentally important challenges of the global media industry:\
\- Global availability,\
\- Discovery process for Buyers,\
\- Complex licensing,\
\- Early feedback from viewers.

Currently standardisation of licence is one of the biggest problems faced by the media industry. This problem will be greatly reduced with MILC providing a licensing standard for such content, and will also reduce the time and cost involved with it. 👌


# Platform Features

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* Ingest, asset management and delivery of videos, enabling you to distribute your content to partners and buyers 
* Transparent chain of rights management 
* Creation of metadata in videos implementing AI-supported automatic subtitling (ie. editorial departments, archives) 
* Comprehensive solution for the distribution of film and TV programs Version 2.0 8 
* Frame-by-frame video player for direct, straightforward editing 
* Issue and manage production orders, plus a status overview for smooth distribution processes 
* AI-supported workflows for automatic subtitling (intralingual, translingual) 
* Playout for your own IP-based TV channel (linear or on-demand), including DRM via Kaltura 
* Automation of time-consuming processes. Can be added seamlessly to existing systems and infrastructures 
* Easy-to-use content management and control of the entire production chain from a user-friendly front-end 
* Content Marketing by launching and managing social media campaigns with interactive elements embedded in videos, generating click-worthy calls to action can also be used for corporate learning


# Problems of the media industry

The problem of international media license trade has been further intensified by the COVID-19 crisis. \
Even prior to that, the industry suffered from a very outdated approach to content license trading. Around the world, all of the major programming trade fairs have been canceled and won't likely resume anytime soon. This results in less variety, less innovation and more and more repetitions. In addition the current climate debate is keeping the content industry in check. Due to the climate crisis, it is unsustainable for hundreds of thousands of media industry representatives to fly across the world every year to try to sell their content. \
Currently, all relevant worldwide program trade fairs have been cancelled and their return in this form remains questionable. Prior to this time, it was practically a requirement for relevant program vendors or buyers to attend these trade fairs on a regular basis. The result has been exorbitant costs for the participation in these fairs, and of course, immense travel expenses. \
At the same time the discovery process for buyers to find the right video content at such fairs is a confusing one with sometimes several hundreds of thousands of participants and an unmanageable flood of offers. If you do not know exactly what you are looking for as a buyer, it is difficult to find the right program. \
Nevertheless, the participation in trade fairs is far from being the conclusion of the sale. A buyer's basic intention to purchase a particular program package is then followed by the process of actual license negotiation. Often, lawyers work their way through a time-consuming and costly process to develop a bespoke license agreement, which could have been more easily achieved in the form of a long overdue international license standard. This means that almost every license agreement is developed and implemented over and over. 

Standards hardly exist to this day. Version 2.0 4 Very often, intermediaries play a major role in the license trade. Most of them, in the form of distributors, who offer their networks and contacts to buyers in their respective territories to support the process of program distribution. The respective distribution fee can easily amount to 30-50% of the sales price. This is a major disadvantage for both the seller and the buyer. The seller has to make his program artificially more expensive so that he can afford these intermediaries and still keep enough budget left for his production. This often makes his program too expensive for the buyer. The buyer, on the other hand, pays distribution fees that he knows do not go into production and thus into the quality of the program he has bought. 

The trade in valuable program licenses currently takes place entirely in an analogue form and is an unnecessary waste of money and important resources unnecessarily. Countless distributors and other intermediaries control the markets, preventing creators from accessing potential buyers. Their fees drain money from the program, or make it more costly. Additionally, lawyers renegotiate every license agreement. However, digital norms and standards could simplify this process and thus make it much cheaper


# $MLT Token

General Token Information like contract adress etc..

![](/files/-MY5W1kSPdzT1o17cuP3)


# Token Value Capture

* **Platform Usage**

  The demand for the MLT Token will be increased with the growth of the MILC Platform
* **Direct Access**

  Providing users with direct access to creators and the opportunity to play an active part within the whole production chain
* **Token Burns**

  All purchases paid with the MLT Token on the MILC Platform will result in 0.5% of the total amount being burnt
* **Buybacks**

  Purchases paid with FIAT converts into MLT Token. A MLT Token buyback from the market is executed


# Token Utilities

* **Payments**

  To obtain a content license, MLT is needed as payment medium to sign the license
* **Governance**

  Community votings/evaluations of early content lead to MLT rewards payouts
* **Launchpad**

  MLT holders can participate as investors in the Launchpad projects on the MILC Platform
* **Staking**

  To reward token holders and the Community, MILC will launch staking programs to earn interest on their tokens.


# Token Distribution

The Token Distribution is made to make sure as much as possible goes back to the Investors and the Community. A Marketing and Liquidity Fund has been allocated to give the MLT token a good launch in t

![](/files/-MXEx67gTYOb9E_HOlra)

Total Amount: 200,000,000 MLT

Initial Circulating Supply: 30,500,000 MLT

| Vesting Details                               |                                              |
| --------------------------------------------- | -------------------------------------------- |
| Private Sale (Price: 0.075 USD)               | 25% unlock at TGE, 6.25% weekly distribution |
| Public Sale (Price: 0.09 USD)                 | 100% at TGE                                  |
| MILC Swap (Pre Sale participants in 2018)     | 100% at TGE                                  |
| MILC Swap (Private Sale participants in 2018) | 25% at TGE, 6,25% weekly distribution        |
| Marketing and Liquidity Fund                  | 5% monthly                                   |
| Foundation Reserves                           | 5% monthly                                   |
| Advisors                                      | 6 months cliff, 20% monthly                  |
| Team                                          | 12 months cliff, 10% monthly                 |

![MLT Token Distribution Schedule as of May 2021](/files/-Mgo_giwAz2NmvlF5Y3L)


# About Welt der Wunder®

Welt der Wunder TV has operated for decadeds in the second largest TV market in the world, Germany. We broadcast, produce and market high-quality content. We have an established network with all globa

* Welt Der Wunder TV’s Media Content Library was valued by Ernst & Young at €48,000,000 in November 2020.
* It has been Nominated for the Grimme-Award and German TV Award. And it has won the Bavarian TV Award.
* Founded in 1996, Welt der Wunder has 25 Years of experience in the Media Industry.
* The number of monthly users is: 15 Million monthly viewers via TV broadcasting, and 5-10 Million monthly online viewers.


# Podcasts


# YouTube Videos


# Telegram AMAs

In our AMAs Kartik and Eugen answered the questions of people from different communities


# Roadmap

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